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Marketer confidence continues to slide

In another telling signal that the global ad expansion may be running out of steam, a global tracking study of the confidence of marketers to increase their budgets declined to one of its lowest recent...

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EU Programmatic Spend Surges 249% YoY

Advertisers in Europe spent 249% more through programmatic channels in Q2 2014 compared to the year before, according to a new Adform report on European RTB (real-time bidding) trends. Similarly,...

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Publicis’ Zenith predicts lower global advertising spending

According to data by market research agency Zenith Optimedia, global spending on the advertising industry is likely to be comparatively lower than the initial forecasts due to challenging macroeconomic...

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Q3 2014 IPA Bellwether Report marks two years of continuous growth for...

The sharpest upward revisions to marketing budgets were made to internet (+14.5%) and main media advertising (+9.2%). The net balance to internet was fractionally below the Q2 one-year high of 14.7%....

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UK adspend growth at three-year high

Figures released by the Advertising Association/Warc show adspend increased by 8.5 per cent year on year to reach £4.5 billion for the second quarter of 2014. Across the first half of 2014, total UK...

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UK newspaper ad revenue returns to growth as digital income surges

UK national newspapers are expected to attract £1.42bn in ad spend in 2015, a 1% year-on-year increase, according to a report by the Advertising Association and Warc. UK national newspaper advertising...

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Trade shows and Referrals best B2B lead generators

According to the annual B2B Demand Generation Benchmark report from Software Advice, to understand which channels, offers, content types and technologies used and most effective for demand generation...

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Digital marketing budgets to increase by 17 per cent in 2015 says Gartner

Gartner has revealed that organisations are set to increase their digital marketing spend next year according to its Digital Marketing Spending report. For the full story read The Drum

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UK set to be first country in which more than half of ad spend goes digital

Group M, the worldwide media buying arm of the market services company WPP, has forecast that the total UK ad market will hit £15.7bn in 2015. Within this online spend is forecast to grow 12.7%...

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Agency profits hit ten year low

Operating profit margins declined by nearly a sixth in 2013 to just 11.9 per cent, the lowest level since 2004. The absolute level of profits also declined by 10 per cent in real terms year on year,...

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UK Is The Fastest-Growing ‘Mature’ Ad Market

Advertising spending in measured media in the U.K. is expected to show a 6.3% increase this year, the fastest growth of any major, mature consumer economy, and well ahead of the 4% global ad investment...

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Global Ad Market To Grow 5%-6% Over Next Three Years, ZenithOptimedia Predicts

There are bright days ahead on the advertising expenditures front. Global ad spend is projected to grow 4.9% to $545 billion in 2015, according to ZenithOptimedia’s (ZO) Advertising Expenditure...

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UK first country in world where half of all ad spend is on digital media

Digital advertising is expected to grow by 12% this year to £8.1bn, according to eMarketer. Digital advertising is expected to grow by 12% this year to £8.1bn, making the UK the first country in which...

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Marketers to Boost Global Ad Spending This Year to $540 Billion says Carat

Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by media-agency Carat. The year-over-year increase comes despite a...

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Zenith Optimedia cuts Its 2015 Global Ad Spending Forecast

Global ad spend is projected to grow 4.4% this year to reach $544 billion, according to ZenithOptimedia’s (ZO) Advertising Expenditure Forecasts a reduction from the shop’s initial forecast in December...

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Programmatic Buys Expected To Jump 21% This Year

Programmatic media-buying is growing fast, but in an apparent paradox, it is growing faster among advertisers and agencies than the big publishers and ad networks they do business with. That paradox,...

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Online spend rockets to record £7.2bn

Advertisers splashed out a record £7.2bn on digital advertising last year (up 14% YoY) as they looked to tap into the growing number of digital consumers, with the average household now owning 7.4...

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Digital surge drives UK advertising’s fastest growth for four years

The Advertising Association/Warc Expenditure report said adspend increased by 5.8 per cent in 2014 to £18.6 billion. The biggest increases in adspend came through digital, with internet advertising...

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3 Things You Need To Know About PwC’s Magazine Media Outlook

Digital growth is coming, but its still far from becoming the central pillar of magazine media, according to PricewaterhouseCoopers annual Global Entertainment and Media Outlook. Overall, the industry...

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FIPP releases World Magazine trends

FIPP’s latest Insight Report brings together the regions of Europe, Middle East & Africa, three distinct markets with their own distinct strengths and challenges. Trends provides a picture of these...

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